Business Plan for Saneiv Enlightenment Center and Private Membership Club

Executive Summary

The Saneiv Enlightenment Center and Private Membership Club is a premier wellness and spiritual enlightenment facility located in Scottsdale, Arizona. Designed as a sanctuary for personal growth, mindfulness, and community, the center will offer a blend of meditation sessions, enlightenment workshops, yoga classes, and exclusive private membership events focused on holistic healing and consciousness expansion. With Scottsdale's thriving wellness tourism market—projected to contribute to Arizona's $1.4 trillion global wellness industry boom—the center is poised for rapid growth.The facility requires a minimum 5,000 square foot lease, with startup costs estimated at $293,000 and two years of operating expenses at $541,000, totaling approximately $834,000 in funding needs. Revenue will be generated through tiered membership fees ($99–$499/month), drop-in classes ($25–$50/session), and premium workshops ($200–$500/event). Break-even is projected within 12–18 months, with Year 1 revenue of $450,000 scaling to $750,000 in Year 2.This plan seeks $850,000 in funding (including a 2% contingency) to cover leasing, furnishing, staffing, marketing, and operations for the first two years, ensuring sustainable launch and growth.Company DescriptionMission Statement: To foster enlightenment and inner peace through accessible, transformative experiences that integrate ancient wisdom with modern wellness practices, creating a supportive community for personal and collective evolution.Vision: Become Scottsdale's leading private enlightenment club, attracting 500+ members within two years and expanding to regional retreats.Legal Structure: LLC registered in Arizona, with the founder as primary owner and operator.Location: Scottsdale, AZ—a hub for affluent wellness seekers, with high demand for spiritual and holistic services amid Arizona's growing health and wellness sector, driven by tourism and resident influx.Business Model: Hybrid revenue streams:

• Private Membership Club: Exclusive access to events, lounges, and personalized coaching.
• Open-Access Programs: Classes and workshops for non-members.
• Partnerships: Collaborations with local therapists, nutritionists, and retreat organizers.

The 5,000 sq. ft. facility will include meditation halls, yoga studios, a serene lounge, private consultation rooms, and outdoor green spaces.Market AnalysisScottsdale's wellness market is exploding, fueled by Arizona's economic growth and a surge in wellness tourism. Key insights:

• Industry Growth: The global wellness tourism market is valued at $1.4 trillion, with Arizona leading in plant-based, psychedelic-assisted, and consciousness-focused therapies (e.g., psilocybin studies in AZ and nearby CO). Local trends include luxury spas and transformational hubs like Starwalker Cafe in Scottsdale.
• Target Market: Affluent professionals (ages 35–55, household income $100k+), retirees, and tourists seeking spiritual retreats. Scottsdale has 250,000+ residents and 10 million+ annual visitors, with 40% prioritizing wellness activities.
• Competitive Landscape: Competitors include yoga studios (e.g., CorePower) and spas (e.g., Sanctuary Camelback), but few offer integrated "enlightenment" clubs with private membership. Differentiation: Focus on evidence-based enlightenment practices (e.g., mindfulness backed by neuroscience) and exclusive, invite-only events.
• Market Size & Opportunity: Arizona's wellness sector sees 15–20% annual growth, with consumer spending up 25% post-pandemic. Demand for membership models is high, with 30% of locals subscribing to fitness/wellness clubs.
• SWOT Analysis:

  Strength	Weakness	Opportunity	Threat
  Unique enlightenment focus; Scottsdale prestige	High initial costs	Wellness tourism boom	Economic downturns
  Founder expertise in spiritual coaching	Limited initial brand awareness	Partnerships with local influencers	Intense competition from spas

Projected market penetration: 2–5% of local wellness seekers in Year 1.Organization and ManagementTeam Structure:

• Founder/Director (You): Oversees operations, programming, and vision. Salary: $1,000/week ($52,000/year).
• Receptionist/Office Manager: Handles front desk, scheduling, and admin. Salary: $45,000/year (based on Scottsdale averages of $40,000–$50,000).
• Future Hires (Year 2): Part-time instructors (2–3 at $30/hour) and marketing coordinator.

Advisory Board: Local wellness experts for guidance on compliance (e.g., AZ health regulations for therapies).Products and ServicesCore Offerings:

• Meditation & Yoga Classes: Daily sessions ($25 drop-in; included in memberships).
• Enlightenment Workshops: Monthly themes (e.g., "Psychedelic Integration," "Energy Healing") at $200–$500.
• Private Membership Tiers:

  Tier	Monthly Fee	Benefits
  Basic	$99	Unlimited classes, lounge access
  Premium	$249	+ Private coaching, priority events
  Elite	$499	+ VIP retreats, personalized plans

• Additional Revenue: Merchandise (crystals, books: 20% margin), corporate wellness programs.

All services emphasize safety, with certified instructors and liability waivers.Marketing and Sales StrategyInitial Launch (Months 1–3): $20,000 budget for digital ads (Google/Facebook targeting Scottsdale wellness keywords), influencer partnerships (local yogis), and grand opening event. SEO-optimized website with booking portal.Ongoing Strategy:

• Content marketing: Weekly blog/podcast on enlightenment topics.
• Community Building: Free intro sessions, pop-up events at Scottsdale festivals.
• Sales Funnel: Email nurturing for memberships (target 50% conversion from leads).
• Budget: 5–10% of revenue annually, starting at $1,000/month for social media and email campaigns.

Projected Metrics: 200 leads/month, 100 members by Month 6.Financial PlanStartup CostsOne-time expenses to launch the center.

Category	Estimated Cost	Notes
Lease Security Deposit	$23,333	2 months at $11,667/month ($28/sq ft/year average for Scottsdale commercial space)
Furnishing & Setup	$200,000	Furniture, decor, AV equipment for 5,000 sq ft (aligned with $150k–$250k wellness center benchmarks)
Business Vehicle	$25,000	Used van for events/transport (Scottsdale averages $15k–$40k)
Initial Marketing	$20,000	Digital ads, website, launch event
Insurance (First Year)	$5,000	Liability/property for wellness center (AZ averages $4k–$6k)
Legal/Licenses/Misc.	$20,000	Permits, LLC setup, initial supplies
Total Startup	$293,333

Operating Costs (2 Years)Monthly/annual expenses for sustainable operations.

Category	Annual Cost	2-Year Total	Notes
Rent	$140,000	$280,000	$28/sq ft/year for 5,000 sq ft
Utilities	$10,500	$21,000	$2.10/sq ft/year average
Salaries (Owner + Receptionist)	$97,000	$194,000	Owner $52k; Receptionist $45k (excl. taxes/benefits)
Insurance	$5,000	$10,000	Ongoing liability/property
Marketing	$12,000	$24,000	$1,000/month digital/community
Maintenance/Supplies	$6,000	$12,000	Cleaning, minor repairs
Vehicle (Gas/Maintenance/Ins.)	$5,000	$10,000	Annual operating
Total Operating	$275,500	$551,000	Includes 5% buffer for inflation/taxes

*Note: Excludes revenue offsets; assumes conservative ramp-up.Funding Request$850,000 total funding (startup $293k + 2-year operations $541k + $16k contingency). Sources: 50% equity investment, 50% small business loan (SBA-backed). Use of funds: 35% facility setup, 40% operations, 15% marketing, 10% reserves.Financial Projections

Year	Revenue	Expenses	Net Profit
1	$450,000	$425,000	$25,000
2	$750,000	$500,000	$250,000
Total (2 Years)	$1,200,000	$925,000	$275,000

Assumptions: 150 members by Year 1 end (60% occupancy); 20% annual growth. ROI: 25% by Year 2 end.Appendix

• Detailed cash flow projections available upon request.
• References: Market data from AZ Big Media and wellness industry reports.
• Contact: Spiritual Master Saneiv; Saneiv.info@gmail.com , Founder, Saneiv Enlightenment Center.

This plan positions Saneiv for ethical, profitable impact in Scottsdale's vibrant wellness ecosystem.